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Viewable Impressions Send Engagement and Relevance Soaring
Viewable impressions, display ad impressions actually in-view to the user, are a hot topic that continues to gain steam in the digital advertising industry. The Making Measurement Make Sense(3MS)...
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Cyber Monday Ad Metrics Jump, Mobile Clicks Skyrocket 1293%
Cyber Monday is one of the busiest days on the web, bar none. Most of the attention gets thrown to retailers, with several research and trade organizations projecting behemoth stats for both user and...
View ArticleSuper Bowl Ads: Behind the Scenes
This Super Bowl was one for the history books: Baltimore held on to top the 49ers, Beyonce conquered the stage and Oreo capitalized on a 34-minute blackout with a speedy social response. From a...
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School's Out for Summer. Get Back-to-School (shopping!)
School’s out, and if you’re like me, this time of year makes me want to relive the opening scenes of Fast Times at Ridgemont High, with kids literally running into the streets for a breath of fresh air...
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